What We Did
- Brand Positioning
- Brand Identity/Logo
- App Interface
DrawingBox, developed by Aurecon, is an app-based way to make documents available at the site of built-world assets. Engineers using DrawingBox can easily find correct, current construction plans and details on their phone or iPad right when they’re inspecting a built asset in the field. This potential for time and error saving is enormous.
We positioned the DrawingBox brand to appeal to the user’s desire for efficiency, with a bright, helpful and informal character. The visual design uses consistent colour, typography and iconography to present DrawingBox in that way, and feels simple and seamless.