Five Plus Green Smoothie

What We Did

  • Brand Positioning
  • Brand Identity/Logo
  • Website
  • Interior Styling
  • Promotions/Ads
  • Collateral
  • Photo Direction

The green smoothie niche was identified by one of Melbourne’s most entrepreneurial foodie families, with the vision to create healthy inner-city smoothie bars. They sought out Univers to translate that vision into a brand concept which rolled into naming, brand visual development, store experience, signage, and many other launch campaign items.

Our brand strategy identified an ideal customer in her early twenties, working in a retail or graduate role in the city, and quite active on Instagram. To connect with this customer, we developed a style which is simple and memorable, but with a fun personality, through the use of custom icon illustrations, colour and typography.

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